Bag Tags: Web Design, Front and Back End Development, Image Creation
Create an updated site layout for Bag Tags that covers the range of products offered with a more powerful content management system capable of expansion into customizable features and regular updating.
Although cohesive and consistent in approach, the Bag Tags brand featured a logo and a singular color in its color palette. This worked for printed application but created issues when it comes to digital and interactive spaces. For that reason, the first stage of the process was an update and expansion of the brand language.
Because the site overhaul would mean the need for new site content and regular site updates, an exhaustive brand strategy guide that included some brand standards as well as advice on how to produce and select content for the website was created. Beyond preparing this document, CAPE also coordinated product photography and constructed template imagery that could be used to present future work in a professional, polished manner.
The final site contained refreshed content, an updated brand image, integrated slides and the ability to develop an online shop that would give live pricing and quotes to clients as well as the potential for future. The site was made to function equally in desktop and mobile spaces.
Branding, Strategy, Print Design, Event Design, Art Direction
Epsilon Delta Labs