The Creation Project was a three-year branding campaign hosted by the Henry Center for Theological Understanding. The project aimed to create space for conversation between scientists and religious leaders that centered on the origins of the earth, the role of humans in the natural world, the ongoing growth and life of the world.
Rather than follow a standard, academic style, the branding for the Creation Project uses custom lettering, a modular kit-of-parts, and natural imagery create a lively, invitational atmosphere.
The aim of this was not to present conclusions but to open a dialogue in a space that has at times been contentious. To reference this dialogue, the custom lettering of the logos draws on commonly found marks in engineering and scientific notation but also bearing a similarity to accent marks found in ancient languages. These marks then were spread throughout all the promotional pieces with particular shapes being amplified for particular events.
Henry Center for Theological Understanding