Print Design and Event Branding
The Even and with Great Force music poster set was constructed for an evening of contemporary classical music performed by Andy Hudson at Northwestern University.
Contemporary classical music, in contrast to traditional classical, often leaves greater room for interpretation by the musician and readily acknowledges the role of “non-musical” sound, the audience and the venue as part of the musical experience. Though the musicians perform from the same sheet music each night, no two performances are ever the same, each having slight variations based on the performer, the audience, and a multitude of outside conditions.
To mirror the musical experience, the typography and basic design elements for this poster series were created through a series of experiments much like those a contemporary composer might engage in. Each final poster started with the very same elements but those elements were applied in different ways, jumping layers, locations, and levels of hierarchy with each iteration.
Northwestern University and Andy Hudson