Create an updated site layout for Bag Tags that covers the range of products offered with a more powerful content management system capable of expansion into customizable features and regular updating.
Although cohesive and consistent in approach, the Bag Tags brand featured a logo and a singular color in its color palette. This worked for printed application but created issues when it comes to digital and interactive spaces. For that reason, the first stage of the process was an update and expansion of the brand language.
Because the site overhaul would mean the need for new site content and regular site updates, an exhaustive brand strategy guide that included some brand standards as well as advice on how to produce and select content for the website was created. Beyond preparing this document, CAPE also coordinated product photography and constructed template imagery that could be used to present future work in a professional, polished manner.
The final site contained refreshed content, an updated brand image, integrated slides and the ability to develop an online shop that would give live pricing and quotes to clients as well as the potential for future. The site was made to function equally in desktop and mobile spaces.
Branding, Strategy, Print Design, Event Design, Art Direction
Epsilon Delta LabsChicago, IL
Develop a series of posters that reflect the traditional and experimental elements of the classical performance while also making a nod to the structure and improvisation that happen in each given performance.
The Even and with Great Force music poster set was constructed for an evening of contemporary classical music performed by Andy Hudson at Northwestern University.
Contemporary classical music, in contrast to traditional classical, often leaves greater room for interpretation by the musician and readily acknowledges the role of “non-musical” sound, the audience and the venue as part of the musical experience. Though the musicians perform from the same sheet music each night, no two performances are ever the same, each having slight variations based on the performer, the audience, and a multitude of outside conditions.
To mirror the musical experience, the typography and basic design elements for this poster series were created through a series of experiments much like those a contemporary composer might engage in. Each final poster started with the very same elements but those elements were applied in different ways, jumping layers, locations, and levels of hierarchy with each iteration.
Northwestern UniversityEvanston, IL
Develop a visual identity and basic collateral for a visiting artist series that combines studio art, graphic design, interior design, illustration, and a wide range of creative practices.
Art Talk is a visiting artist series hosted by George Fox University and the Chehalem Cultural Center in Newberg, OR. Each week, a practicing professional presents their work, process, and things they’ve learned along the way to an audience composed of art & design students as well as regional professionals. This lecture series provides access to a diversity of outlooks and an incredible network of professionals.
Prior to the 2017 series, Art Talk did not have a developed identity or promotional website. The branding as well as printed and digital designs developed by CAPE were used throughout the year to unify the event and provide a greater level of consistency to the series while still allowing ample room for the diverse visual and conceptual interests of the guests.
Branding, Print Design, Web Design, Motion Graphics
George Fox UniversityNewberg, OR
Name and create an online Spanish language learning website that provides a customizable hub for all the courses offered by the Spanish Language department at Princeton University. The site needs to be easily updatable, with interchangeable homework modules and offer students the ability to receive, share, and submit content.
For the main logo, a custom letter A based on Art Deco signage found in Spain also suggests the form of an open book and a check mark. The mark was further enhanced by a color palette drawn from contemporary signage found throughout Spain.
For this project, CAPE design was engaged at all levels, establishing the branding, identity, and interface while also producing the initial coded template pages that were used to construct the final website.
The final site was built to operate seamlessly on both desktop and mobile devices.
Branding, Web Design, Coding, Naming, Strategy
Princeton UniversityPrinceton, NJ
Create a recognizable concert poster that reflects the music that will be performed and stands out in an environment saturated with posters.
We worked with Clarinetist Andy Hudson at the University of North Carolina at Greensboro to develop a poster and basic identity for a new music performance featuring two clarinets and including 3 world premiere pieces.
When working on music-driven projects, we like to allow the process of designing the work echo the process of performing the music. The design work that is ultimately produced is a result of listening to the music, deconstructing it, and then finding a foothold and related process. In this particular case. we were struck by the layered lines in the music, the willfulness to allow tension to build within the score, and the occasional straightforwardness of the arrangements.
All of these elements can be seen in the end poster, from the blunt description of the concert to the distorted and manipulated line art of clarinets, to the layered typography that occasionally requires deconstruction in order to be understood.
Print Design, Illustration
University of North CarolinaGreensboro, NC
How can music, art, and dance speak into and respond to the principles of scientific inquiry? How do we drawn an audience into an event that seeks to bring together science, music, visual art, and dance in a way that highlights the curiosity, labor, and beauty that unites them all? For this event, CAPE joined with a team of experts, kickstarted by Epsilon Delta Labs and the minds of Astrophysicist Elizabeth Hicks and Choreographer Megan Rhyme, to construct an event that led to performances throughout Chicago.
The goal of FFE was to create an environment that celebrated curiosity and questioning while displaying the common ground shared by science and art in a variety of forms. For this particular experience, we focused on the concept of turbulence and how curiosity over exploring, understanding, and interpreting turbulence might lead to the creation of music, scientific demos, and artistic creations.
CAPE provided event design, branding and collateral for Far From Equilibrium was a multi-disciplinary event that brought together a team of scientists, choreographers, musicians, composers, and artists to construct an immersive experience.
Ultimately Far From Equilibrium became an experience that was part music recital, part dance performance, and part exhibition fair. Events for Far From Equilibrium were held throughout Chicago including athlete Museum of Science and Industry as well as Grant Park’s Night at the Parks. CAPE (represented by Brandon Waybright) joined the planning team, while providing branding, signage design, and promotional tools along with art directing the exhibition experience.
The Creation Project was a three-year branding campaign hosted by the Henry Center for Theological Understanding. The project aimed to create space for conversation between scientists and religious leaders that centered on the origins of the earth, the role of humans in the natural world, the ongoing growth and life of the world.
Rather than follow a standard, academic style, the branding for the Creation Project uses custom lettering, a modular kit-of-parts, and natural imagery create a lively, invitational atmosphere.
The aim of this was not to present conclusions but to open a dialogue in a space that has at times been contentious. To reference this dialogue, the custom lettering of the logos draws on commonly found marks in engineering and scientific notation but also bearing a similarity to accent marks found in ancient languages. These marks then were spread throughout all the promotional pieces with particular shapes being amplified for particular events.
A recognizable mark that set the tone of the event as a celebration and invitation. The work unfolded steadily over three years with so much success that upon completion of the first three years, the primary funding agency decided to back a second phase of the campaign.
Branding, Strategy, Print Design, Lettering
Henry Center for Theological UnderstandingDeerfield, IL